Social media for businesses | B2B social media | Social media for enterprises

According to a popular study, 31% of small business owners said they don’t use social media because their customers don’t use it.

So the plausible answers to the above query can be 1. Try & bring your customers on the social media 2. Reach your customers right where they go.

Most social media experts who provide consulting services to the corporate world especially that design a strategy for small and medium enterprises would vouch to go for the second choice. However, we at Wapr have resorted to the first option i.e to build a business community on a social media specifically designed for businesses around the world.

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Facebook for business | LinkedIn for business | Twitter for business

Are Facebook, LinkedIn, Twitter good for my business? We hear this question very frequently these days. Don’t we? We also hear people suggesting both on the affirmative and also negative. However, in our opinion, it is a “YES” for B2C companies while a “BIG NO” for B2B companies. Interesting isn’t it? Here is our explanation on why we think so.

Facebook, LinkedIn and Twitter per se are social media originally designed for people to get connected and are successful. They may have graduated to provide connectivity for businesses more so in the b2c category.

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Beyond social media lead generation

Value driven decision making has been identified as one of the key differentiators of the b2b space when compared with b2c. Then isn’t it obvious that we need to look beyond the social media lead generation to seek additional value when it comes to b2b space?

So, you may still be wondering as to what “more” than b2b leads can be of your interest? To cut things short, this blog post will dwell on possible solutions to the issues of long sales cycle times, lack of knowledge on the buyer & his / her position in the buying cycle and a few other finer aspects that are typical to b2b space.

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