<br/>Phil Trapkin<wbr/><br/><wbr/><br/>Internet<wbr/>marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, pay per play, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through billboard advertising, where an individual will at best be interested, then decide to obtain more information at a later time.<wbr/><br/><wbr/><br/>Philip<wbr/>Trapkin Contact:While image only moves (when transmitted and accepted) from an individual cognition to another, the anonymous character of reputation makes it a more complex phenomenon. Reputation proceeds from the level of individual cognition (when is born, possible as an image, but not always) to the level of social propagation (at this level, it not necessarily believed from any agent) and from this level back to individual cognition again (when it is accepted).<br/>Phil Trapkin About<wbr/><br/><wbr/><br/>Certified<wbr/>Regional Training Director, adJango Reputation Management, Noted expert in field of online reputation management, internet marketing, small business internet advertising. Years of training and development in small business strategic growth strategies. Award winning public speaker weJango Regional winning management training expert, motivational coach.Entrepreneuria<wbr/>l<wbr/> coach. Decades of experience in small business start-ups, versed in all phases of marketing, training, planning, financial projections, spreadsheet analysis. Trained in effective network marketing strategies.<wbr/><br/><wbr/><br/>Philip<wbr/>Trapkin Services:<wbr/><br/><wbr/><br/>Some<wbr/>companies that purchase customer information offer the option for individuals to have their information removed from the database,