Contact Philip Trapkin:<wbr/><br/><wbr/><br/>More<wbr/>simply speaking for those who want a working definition of reputation, reputation is the sum of impressions held by a company's stakeholders. In other words, reputation is in the "eyes of the beholder". It need not be just a company's reputation but could be the reputation of an individual, country, brand, political party, industry. But the key point in reputation is not what the leadership insists but what others perceive it to be. For a company, its reputation is how esteemed it is in the eyes of its employees, customers, investors, talent, prospective candidates, competitors, analysts, alumni, regulators and the list goes on.<br/>Philip Trapkin About<br/>I have a small tax service business. I had a customer that was not happy when I would not do something’s that I knew would not fly with the Service. So, he posted things online about me and my business. It was horrible and it was killing my ability to keep customers and get new ones. So, I hired these guys to help clean that stuff up and protect me. Thanks guys you have helped save my CPA, Texas<br/><br/>From the buyer's perspective, the inability of shoppers to touch, smell, taste or "try on" tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.