Geoff Hasler Direct Marketing Clients<wbr/><br/>1990-1993<wbr/><br/><wbr/><br/>President,<wbr/>Winning Marketing Strategies, Inc. Worked with a variety of Direct Marketing clients across America especially publishers, financial services providers, healthcare agencies & television products companies.<wbr/><br/><wbr/><br/>CEO,<wbr/>Remsol (USA) Corporation, a soil remediation and environmental patent owner & service provider.<wbr/><br/><wbr/><br/>Prior<wbr/>to 1990<br/><br/>* Lecturer in Mass Media, Murdoch University, Perth, Western Australia<br/>* Co-Founder, Hills Grammar School, a private school in Sydney’s northwest suburbs that is K-12 and has an enrolment of over 1,000 students<br/>* Edited & Published up to 23 different suburban newspapers in Sydney, Australia<br/>* Journalist, Sydney Morning Herald, Sydney, Australia. Feature & Editorial Page Writer. National Winner, Lewis H Townsend Award for Outstanding Journalism, Australia for features on the plight of, and the lack of social services for, families of prison inmates.<wbr/><br/><wbr/><br/>Organizational<wbr/>orientation<wbr/><br/><wbr/><br/>In<wbr/>this sense, a firm's marketing department is often seen as of prime importance within the functional level of an organization. Information from an organization's marketing department would be used to guide the actions of other departments within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.<wbr/><br/><wbr/><br/>Geoff<wbr/>Hasler CEO :5.Color Matters.<wbr/><br/><wbr/><br/>Don’t<wbr/>laugh, this is serious. Why are most Ferraris red? Does blue help IBM? McDonalds spent millions deciding on the right colors. Don’t create a great brand concept and devalue it with the wrong colors. Tips – upscale customers prefer muted colors. Downscale customers like bright colors. Men prefer blue. Women like red. Silver and gold means expensive. White means pure. Yellow means sunny. Black means mysterious, exotic, powerful. Green means outdoors, environm

Geoff Hasler CEO<wbr/><br/><wbr/><br/>3.Upsell,<wbr/>Upsell.<br/><br/>I walked into a casual restaurant the other day, and after I ordered they tried a simple upsell that would have added 50% extra profit I estimate to the establishment. Sometimes we forget to upsell with phone & online orders, they can add excellent profits to the bottom line.<br/><br/>4.Use Involvement Devices.<wbr/><br/><wbr/><br/>Too<wbr/>many marketers are forgetting to use involvement devices on the reply/order form. Just a simple “Put This Sticker in the empty Box” can boost response 15%.<wbr/><br/><wbr/><br/>PostHeaderIcon<wbr/>Very Profitable Ways to Boost Direct Marketing Response<br/>Written by Geoff Hasler |<br/><br/>1.Don’t Forget Postcards.<wbr/><br/><wbr/><br/>Very<wbr/>overlooked marketing method. Smart marketers use postcards to clean lists cheaply, test new marketing concepts and for high ticket item lead generation. Some marketers mail millions of postcards weekly. One client nets almost one million dollars weekly, using postcards.<wbr/><br/><wbr/><br/>2.Live<wbr/>Stamps Boost Response.<wbr/><br/><wbr/><br/>Use<wbr/>live stamps, not indicia or preprinted postage. How many times do you get a personal letter WITHOUT a stamp? Also, take your company name OFF the carrier. Teaser copy that I have had best results with – IMPORTANT. CONFIDENTIAL. DO NOT FOLD.<wbr/><br/><wbr/><br/><wbr/><br/>Geoff<wbr/>Hasler Marketing Director :The production department would then start to manufacture the product, while the marketing department would focus on the promotion, distribution, pricing, etc. of the product. Additionally, a firm's finance department would be consulted, with respect to securing appropriate funding for the development, production and promotion of the product. Inter-departmental conflicts may occur, should a firm adhere to the marketing orientation. Production may oppose the installation, support and servicing of new capital stock, which may be needed to manufacture a new product. Finance may oppose the required capital expenditure, since it could undermine a healthy cash flow for the organization.<wbr/><br/><wbr/><br/>Geoff<wbr/>Hasler CEO<wbr/><br/>Organizational<wbr/>orientation<wbr/><br/><wbr/><br/>In<wbr/>this sense, a firm's marketing department is often seen as of prime importance within the fu