<br/>Market segmentation can be defined in terms of the STP acronym, meaning Segment, Target and Position.<wbr/><br/><wbr/><br/>Geoffrey<wbr/>Eiten site<br/>There also exists additional modes of marketing research, which are:<br/><br/>* Exploratory research, pertaining to research that investigates an assumption.<br/>* Descriptive research, which as the label suggests, describes "what is".<br/>* Predictive research, meaning research conducted to predict a future occurrence.<br/>* Conclusive research, for the purpose of deriving a conclusion via a research process.<wbr/><br/><wbr/><br/>Sites:<wbr/>Geoff Eiten contact, Geoffrey Eiten article, Geoffrey Eiten doc. Marketing research, as a sub-set aspect of marketing activities, can be divided into the following parts:<br/><br/>* Primary research (also known as field research), which involves the conduction and compilation of research for the purpose it was intended.<br/>* Secondary research (also referred to as desk research), is initially conducted for one purpose, but often used to support another purpose or end goal.<br/><br/>Geoff Eiten facebook.<br/>