Dave Potter

Personal Information

Gender:male
TimeZone:America/New_York

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Member Since:03 Jun 2009
Viewed:9
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Dave Potter

Williamsburg , United States of America

Permalink:http://www.wapr.com/professional/davepotter

About me

<br/>Devoted over 30 years to Busch Gardens and Water Country USA in various roles. Began as an operations area manager in Busch Gardens’ inaugural year of 1975. Advanced to games manager and park operations manager before moving to Water Country USA (which was then under separate ownership) as marketing director when that park opened in 1984. When Busch Entertainment acquired Water Country USA in 1992, was reunited with the Busch Gardens team, rising to the position of senior director of marketing. Recently dedicated a significant portion of time to leading the marketing program for Kingsmill Resort.<br/><br/>In addition to time in Williamsburg, served in marketing and operations roles at Walt Disney World, Opryland USA and other attractions.<br/>

Key skills

Have been at the forefront of numerous marketing innovations and milestones on behalf of the Busch Gardens, Kingsmill Resort and the Williamsburg destination. Successfully introduced Water Country USA as a new water park and helped build it into one of the top water parks in the nation. For Busch Gardens wore many marketing hats, guided the advertising function during a period of significant expansion and brand development. Helped redefine the Kingsmill brand and managed cooperative marketing between the resort and parks that produced significant growth in leisure room nights. <wbr/><br/> <wbr/><br/>Work <wbr/>in promoting the Williamsburg destination. Helped develop the innovative Revolutionary Fun co-op program, which used 30-minute infomercials and direct-response advertising to sell vacation packages to the area. Continued to devote considerable time to destination marketing as part of the area’s Marketing Resource Task Force and involvement in several state and regional organizations.

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