From a Copywriter to a Direct Marketing prodigy, Wunderman truly transformed me into a creative butterfly. If you are looking for someone who can supercharge your brand presence with persuasive words, preempt venues of positive word of mouth, and create Communication Strategies that truly defy gravity, I am your best bet. <br/> <br/>I have had the privilege of working on renowned brands including Oberoi, Trident Group of Hotels, Airtel, ING Vysya, Microsoft, Harvard Business School, Business Octane, Moolchand, Mail Today, Dura-Line, Philips, The Alternative Board (USA) and India Today Book Club. I have been actively involved in creating persuasive copy while developing marketing plans for various businesses as well as new pitches at Wunderman. <br/> <br/> <br/>Worked as a Copywriter at Rai Foundation, the largest network of professional colleges in India, from March 2007 till August 2007. I helped the organisation build a new strategy to reach out to their prospective students by highlighting the &quot;Successful Students” using the slogan “Real Success, Real People.” I optimized their websites with persuasive copy while devising Ad campaigns and brochures that generated a 3-fold increase in business. <br/> <br/>Have also done some freelance work for Client’s First (New Jersey, US), Philips Design, Italics a.k.a Markigence , & TCSAI (www.elance.com) among other regional clients <br/> <br/>Worked with Chandigarh Polytechnic for Women, Chandigarh, in the Position of Manager Branding & Communications where I was instrumental in creating a new brand strategy for the college. With PR Events and Ad Campaigns focusing on &quot;Empowerment of women&quot; I was able to create a very positive word of mouth in a short while. While on job I was given a chance to teach Mass Communications and Advertising. Teaching students was something I really enjoyed, I guess my blog www.demystifyingcopy<wbr/>writing.blogspot.com<wbr/> is just a way I let loose the teacher inside of me.

Copywriting, Strategy, Data Analytics, CRM, CLM, Response Driven Marketing as well as Loyalty Marketing